01

AlgoLink

01

AlgoLink

01

AlgoLink

Role:

Product Design Intern

Team:

Consumer Platform

Timeline:

May 2024 - October 2024

Overview

AlgoLink is a startup bridging education and recruitment by providing learners with tailored courses and connecting them with recruiters. My role in this project was to redesign the consumer platform, focusing on key areas: course pages, the test center, the landing page, and the company’s logo.

Problem

AlgoLink’s platform worked but lacked a cohesive user experience to support its goals. The course pages were cluttered and not engaging, there was no test center, and the branding didn’t reflect the company’s mission. This hurt user engagement and brand recognition—key areas for a growing startup.

Solution

I addressed these challenges by redesigning the Course Pages into a streamlined dashboard for easier navigation and engagement. I conceptualized and built a new Test Center to assess learning progress. Additionally, I designed a fresh logo to better align with AlgoLink’s mission and kicked off a landing page redesign to highlight the platform’s offerings.

Overview

AlgoLink is a startup bridging education and recruitment by providing learners with tailored courses and connecting them with recruiters. My role in this project was to redesign the consumer platform, focusing on key areas: course pages, the test center, the landing page, and the company’s logo.

Problem

AlgoLink’s platform worked but lacked a cohesive user experience to support its goals. The course pages were cluttered and not engaging, there was no test center, and the branding didn’t reflect the company’s mission. This hurt user engagement and brand recognition—key areas for a growing startup.

Solution

I addressed these challenges by redesigning the Course Pages into a streamlined dashboard for easier navigation and engagement. I conceptualized and built a new Test Center to assess learning progress. Additionally, I designed a fresh logo to better align with AlgoLink’s mission and kicked off a landing page redesign to highlight the platform’s offerings.

User Feedback/Analysis

User Feedback/Analysis

User Feedback/Analysis

While full user testing is pending, internal feedback from design interns and collaborators pointed to areas needing improvement.

While full user testing is pending, internal feedback from design interns and collaborators pointed to areas needing improvement.

While full user testing is pending, internal feedback from design interns and collaborators pointed to areas needing improvement.

  • Branding: Inconsistent branding weakened user trust and recognition.

  • Branding: Inconsistent branding weakened user trust and recognition.

  • Course Flow: Overcomplicated structure made learning difficult.

  • Test Center: Its absence left users unable to gauge their progress.

Insight

The platform needed to offer more than courses; it required an engaging, interactive learning experience. A robust Test Center and an intuitive dashboard would improve learning outcomes and user retention. A stronger brand identity was also essential for credibility and growth.

Ideating Solutions

Ideating Solutions

I explored various design strategies on paper and on Figma to close the gaps identified:

  • Logo: Feedback from managers guided the logo redesign to better reflect AlgoLink’s values and mission.

  • Course Dashboard: I brainstormed layouts and researched best practices in existing course platforms.

  • Test Center: I sketched initial ideas and tested flows to ensure ease of use.

The Final Design

The Final Design

After continuous iterations, I decided on these final designs:

After continuous iterations, I decided on these final designs:

  • Logo: A refreshed visual identity that represents AlgoLink’s mission.

  • Landing Page: Redesigned to communicate the platform’s offerings clearly and convert visitors into users (content still in progress).

  • Course Dashboard: A centralized hub where users can track progress and manage their courses.

  • Course + Lessons Page:

Cleaner layout and enhanced navigation to create an intuitive learning path.

  • Test Center:

New feature offering skill exams to showcase user expertise to recruiters.

The Final Design

After continuous iterations, I decided on these final designs:

  • Logo: A refreshed visual identity that represents AlgoLink’s mission.

  • Landing Page: Redesigned to communicate the platform’s offerings clearly and convert visitors into users (content still in progress).

Landing Page (Slides 1-2)

Landing Page (Slides 3-4)

Landing Page (Slides 4-5)

  • Course Dashboard: A centralized hub where users can track progress and manage their courses.

  • Course + Lessons Page:

Cleaner layout and enhanced navigation to create an intuitive learning path.

  • Test Center:

New feature allowing users to take exams and quizzes, preparing them for real-world job applications.

New feature offering skill exams to showcase user expertise to recruiters.

Conclusion

The platform needed to offer more than courses; it required an engaging, interactive learning experience. A robust Test Center and an intuitive dashboard would improve learning outcomes and user retention. A stronger brand identity was also essential for credibility and growth.

Reflection + Future Trajectory

This project taught me to balance design aesthetics with business needs, especially in a fast-paced startup environment. Moving forward, I see opportunities to refine the platform further by incorporating user feedback and expanding features, keeping the focus on user-centric design to drive long-term growth.